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Importance of fast and mobile friendly websites

• Google's Mobile-first indexing

  Being mobile is extremely important in today's world, with the number of smartphones surpassing the number of personal computers. Google has recognised that having a mobile-friendly website is a critical part of having an online presence. This is the reason Google is implementing mobile-first indexing. This means that Google will use the mobile version of a website as its starting point for their indexing as well as a critical component for Google Search Ranking.

  In March 2021, Google is moving to 100% mobile-first indexing. This will result in non Mobile-friendly websites being affected negatively in Google Search Ranking.

• Page Experience included in Google indexing

  Making the web faster is one of Google's goals.Speed performance of a website is not only critical to Google but also to your website users and customers. Websites that load quickly and efficiently are essential for positive customer experience. Slow websites will, with out a doubt, affect your customer conversion rate.

  According to Pingdom, your users actually expect a higher standard of your website than what Google does. That's because as soon as your page load time is longer than 3 seconds, user bounce rate Bounce rate represents the percentage of visitors who enter your site and then leave, or 'bounce' rather than clicking through to any other pages on your site increases drastically to 38% at 5 seconds. That's a lot of lost revenue!

  Google has announced that in May 2021, page experience will be included in Google Search Ranking.

• HTTPS - Security

  Secure websites are a no brainer! Having a secure website builds trust with your website visitors. Google aims to provide their users with a safe and secure browsing experience and therfore website security is included in Google Search Ranking, so it is imperitive that your website is served over HTTPS rather than the unsecure HTTP protocol. Using HTTPS protects the integrity of information that is transmitted and recieved by your users. In order to secure your website with HTTPS, you will need an SSL Certificate for your website.